By working in both online marketplaces and storefronts, Triathlete Supplements benefits from a hybrid business model. While we get to keep physical presence, and full control over in person branding instead of maybe being in a small section of a grocery store, we still keep a large online presence. Our main costs have come from setting up infrastructure in the first few years of business, costs of formulating goods, and logistics. Additionally, our company also sponsors fitness influencers to try and promote our products in a sincere light, which is another cost factor.